RMAI Award

It gives us immense pleasure & pride to share with you that “Tata Shaktee” the leading steel roofing brand in India has bagged RMAI Corporate Awards in 6 categories.

Rural Marketing Association of India (RMAI) is a premier industry body devoted to furthering the cause of rural marketing. Since its inception in the year 2005, RMAI has been helping marketers plan and implement their rural marketing activities across the country. With the growing importance of the Rural Markets in corporate marketing strategies, there is an increased recognition of rural specialists in helping companies plan and implement their rural marketing activities. Rural Marketing Association of India (RMAI) had organized the fourth edition of RMAI Corporate Awards on 18th January 2013 at Hotel Oodles, New Delhi to recognize the best in rural marketing and communications. The awards have been initiated for recognizing and promoting rural initiatives taken in the field of advertising, marketing, brand activation and promotion. Those projects that have been undertaken during April 2010 to March 2012 have been considered for this edition of corporate awards.

The award programme has also seen 60 best case studies that were presented by corporate/brands such as Hero Motocorp, Mahindra, Tata Steel (Tata Shaktee), Tata Motors, Reliance Broadcast, Airtel, Vodafone, Novartis, etc. who shared their experience and knowledge of the rural market. This year, the judging panel comprised Santosh Desai , MD and CEO, Future Brands Limited; Sunil Alagh, Founder & Chairman, SKA Advisors; Neelamegham, President, NIILM Centre for Management Studies and Govindraj Ethiraj, Founder of Ping Digital Broadcast.

“Tata Shaktee” team applied RMAI Corporate Awards in 6 categories out of total 17 categories. Entire “Tata Shaktee” team is proud to share that our brand has bagged awards in all 6 categories.

Category I: Best Long Term Rural Communication Initiative for more than two years

Category III: Using never before used media – Innovative way of Communication

Category IV: Best use of traditional rural congregation Mela/Fair/Haat

Category VIII: Best Channel Marketing / Retailer Loyalty Programme

Category VII: Best use of Sales Promotion.

Category XIII: Best Low cost / Small budget initiatives / promotions

This financial year will ever remain memorable for the brand as it has bagged WOW awards in 2 categories in May 12, has achieved its 2million ton landmark in July 12; it was awarded “Super Brand” status in Dec 12 & now 6 RMAI awards in January 2013 and if everything goes well this year can also witness highest ever sales.

“Tata Shaktee” has achieved several milestones while serving millions of its consumers across the years, the brand will continue to bring innovations to benefit its consumer & recognition will follow to appreciate its efforts. This goes without saying that “Tata Shaktee” would not have achieved this height without the hard work & contribution made by all of its stakeholders including our esteemed Channel Partners, Retailers and the employees across the organization who touched this brand from their respective functions of Planning, Operations, R&D and Marketing & Sales. We sincerely appreciate the contribution made by all the stake holders & will look forward to the achievements of new heights.